Internet Statistic Every Ecommerce Marketer Should Know In 2023

Want a piece of the lucrative ecommerce market? Understanding the internet, the foundation of e-commerce, is crucial before you start.

Statistics on internet usage will help you understand how the e-commerce market operates. The most often asked questions about the internet, including how many people use it, how many websites there are, and how much time an average user spends online, are covered in this article’s in-depth analysis of internet statistics.

With the help of these internet usage statistics, you’ll have a better understanding of how your ecommerce business should operate and what competition it faces. This will help you develop an effective digital marketing strategy.

I’ll stop here. Let’s jump right into the fundamentals of the internet and look at the ten most crucial usage statistics that all ecommerce marketers and business owners need to be aware of.

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1. The number of Internet users

How many people use the internet is one of the first internet usage statistics you should be aware of.

There will be 4.95 billion active internet users by 2022. (DataReportal, 2022). That is an increase of 192 million from 2021 to the present. The increase in the number of people using the internet actively globally is growing at a rate of 4%, which is four times faster than the overall population growth rate of 1%.

With a 7.91 billion-strong worldwide population, the percentage of individuals who use the internet is roughly 62.6 percent. In other words, almost two out of three individuals on the planet actively use the internet.

It’s also crucial to understand other internet usage statistics and, more crucially, the most popular uses of the internet because there are so many things to do online.

The most common activity performed by internet users is searching and browsing for information; over six out of 10 internet users engage in this activity. Following this are communicating with friends and family (54.2%), getting current on current affairs (50.8%), and viewing videos, TV shows, and movies (49.8 percent).

2. What Share of the World Has Access to the Internet?

Since the public launch of the internet in 1991—or 30 years ago—the globe has come a long way. 361 million individuals have access to the internet globally by the turn of the millennium, nine years later.

Let’s jump ahead another two decades to today, when more than six out of ten people, or 65.6 percent, of the world’s population, have access to the internet (Internet World Stats, 2021).

Asia is home to the majority of internet users worldwide, which should come as no surprise given that it is the largest and most populous continent.

In reality, East Asia has the highest percentage of internet users in the world (24.4%), making it the region with the most internet users.

South Asia comes in second with 17.7% of global internet users, and Southeast Asia comes in third with 9.9%.

Even though internet use is widespread in Asia, Africa has the fastest-growing online population. The majority of the fastest-growing online populations are found in Africa, with the Republic of the Congo leading the pack with a 126 percent year-over-year increase in internet users as of January 2020.

3. Global Mobile Internet User Number

Presently, 4.28 billion distinct mobile internet users—or about 54.6% of the world’s population—use the internet (Statista, 2020).

That means that more than 80% of the 5.2 billion people who own mobile phones around the world utilize them to access the internet.

In fact, 50.2 percent of all web traffic is generated by mobile phones, making them the most common device used by people to access the internet. That is much higher than the combined share of tablets (2.6%) and laptops (47.1%).

Furthermore, it wouldn’t be shocking if the number of people using mobile internet continued to rise. This is especially expected given the 22 percent rise in mobile internet connection speeds from 2019 to 2020.

4. How Much Time Does the Average Person Spend on the Internet?

The following internet usage data shouldn’t come as a surprise to many given the abundance of online activities: on average, internet users spend 6 hours and 56 minutes online each day (DataReportal, 2021).

You may be curious to learn how internet consumers spend their time engaging in online commerce as an owner of an e-commerce business.

According to the most recent statistics, 92.2% of internet users browse online retailers, 81.8% conduct online searches for goods or services, and 78.6% actually make the transactions.

Apart from online surfing and buying, social media is where internet users spend the majority of their time. The average user uses social media for two hours and 22 minutes every day, with Facebook and TikTok taking up the majority of their time.

5. China’s Internet Usage Statistics

Let’s look at the breakdown of internet usage data in China, the continent’s most populous nation, given that Asia is the home to more than half of all internet users worldwide.

With 1.01 billion internet users, China is the nation with the most internet users worldwide and a significant player in e-commerce sales (Internet World Stats, 2019).

That accounts for more than one-third of all internet users in Asia and around 70% of the region’s 1.45 billion people.

When compared to China, which had just 22.5 million internet users in 2000, this development is impressive. In other words, in a little more than 20 years, the number of internet users in China has increased by almost 45 times.

6. Information about Internet usage in the US

The internet is clearly essential to consumers’ daily activities, whether they involve texting, sending emails, reading the newest movie reviews, seeking for things to buy online, or just browsing.

In fact, 81 percent of US adults use the internet every day (Pew Research, 2019). Less than 8% of the remaining individuals who claim that the internet is not a part of their everyday lives report not using it every day, and 10% claim never to have done so.

One of the largest (if not the greatest) factors influencing whether US individuals use mobile internet appears to be having one. 86 percent of Americans regularly use a mobile device to access the internet. Over nine out of 10 of them perform this action daily.

Young people appear to be the largest demographic using the internet in the US, which is not surprising. In the US, about half of all adults between the ages of 18 and 29 frequently use the internet.

7. The Most Popular Mobile Internet Browser Is Google Chrome

With a market share of 62.63 percent, Google Chrome is the market-leading mobile internet browser (StatCounter Global Stats, 2020).

Given that roughly three out of every four mobile phones in the globe run on Android and that, up until late 2018, Google Chrome was pre-installed on all Android smartphones and tablets, the market domination of Google Chrome is relatively predictable.

More than twice as many people use Google Chrome on mobile devices as Apple’s Safari, which comes in second with a market share of 24.55 percent.

The statistics show how tightly Google Chrome and Safari have the market for mobile internet browsers in their hands. Consider this online statistic to put their dominance into perspective: almost 90% (87.18%) of mobile internet users browse with either Chrome or Safari.

However, it’s crucial to take your target market and market into consideration before beginning mobile marketing for your e-commerce firm on Google Chrome.

For instance, in the United States, Safari is actually the most used mobile internet browser. Compared to Google Chrome’s 35.75 percent market share, it holds a 57.22 percent market share.

8. How Many Websites Are There?

Tim Berners-Lee, the man who invented the world wide web, launched the very first website in August 1991.

Since then, the number of websites has increased steadily. In its early years, the global web introduced hundreds of new sites, but by 2000, that number had risen to millions.

There are already more than 1.8 billion webpages on the internet (Internet Live Stats, 2021).

The bulk of websites are currently hosted by US company GoDaddy, which currently controls 16.84 percent of the web hosting market share and is home to over 1.76 million registered domains. With a combined market share of 10.01 percent and 8.74 percent, Google Cloud Web Serving and AWS Web Hosting are the next two providers.

9. The purchase of domain names

With more domain name registrations, it seems like everyone wants to take advantage of internet chances.

A total of 354.7 million domain names were registered in the second quarter of 2019 (Verisign, 2019). This represents a 4.4 percent growth from the prior year and an increase of 0.8 percent from the previous quarter.

The number of registrations for domain names with extensions has reached 142.5 million, or 40% of all registrations.

The emphasis on these seems to be fairly dispersed across various businesses and genres. “Libra,” “son,” “abuse,” “boy,” “dragon,” “education,” “drug,” “names,” “alcohol,” etc. are among the most often utilized keywords registrations.

There were 23 million registrations for China’ domain, which is home to the largest population of internet users. In fact, the most popular country-code domain names are all ending With 22.5 million and 16.2 million domain names, respectively, Tokelau’ and Germany’ are not far behind.

10. How the Internet Affects the Growth of Ecommerce

Ecommerce retail sales are anticipated to reach $5.7 trillion in 2022, up 9.7% from 2021. (eMarketer, 2022). Not only that. Sales of online goods and services are anticipated to increase over the next several years and surpass $8.1 trillion by 2026.

China is the largest e-commerce market in the world and the nation with the most internet users. This year, the Asian behemoth is predicted to earn $1.5 trillion in ecommerce sales, more than double the predicted $875 billion generated by its closest competitor, the United States.

The internet has not only significantly increased ecommerce, but its potential has also encouraged ecommerce companies to spend more on digital marketing.

Global spending on digital advertisements is anticipated to climb by 15.6% to $602.25 billion in 2022. By 2026, it is anticipated that this will have increased further and will total $876.1 billion.


The internet is a true goldmine of prospects for owners of ecommerce businesses, with so many people using it in every corner of the world.

These startling internet statistics should be of use to you.

You’re prepared to go on to the next stage of your digital marketing strategy now that you’re armed with some of the most significant internet usage statistics. If you keep in mind these online statistics when promoting via email or social media, you’ll be on the proper track.

By Admin

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